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Tuesday, February 14, 2012

Deciphering the HEB Yellow Coupons

As of 1/29/13 HEB no longer allows coupon "stacking".  You can only use 1 coupon per product period either a store coupon OR a manufacturer's coupon, not both.

If you are new to shopping with coupons at HEB, it can be a bit overwhelming at first.  How are you supposed to make sense of all those little yellow coupons hanging all over the store and can you use other coupons with them?  I hope to answer these questions and clear things up a bit for you.

The first thing to know about the yellow coupons is that some of them are manufacturer’s coupons and some are store coupons.  You cannot use another manufacturer’s coupon with the yellow manufacturer’s coupon but you can with the store coupons.  So how do you tell them apart?  Look in the lower left hand corner.  There will be either a “M”, a “B” or a “S”.

M = Manufacturer’s Coupons for use only at HEB stores.

B = Big Savings Coupons that are store sponsored and can be combined with manufacturer’s coupons for additional savings.

S = Store Coupon that can be combined with manufacturer’s coupons for additional savings.


Let’s break down these to help you understand them better.  As is true with ALL coupons, read each yellow coupon carefully so that you understand the specifics outlined on the coupon.  Don’t assume that because you find the coupon hanging by a particular product that that is the product, or the ONLY product it can be used on.  The wording may be for one specific item as in the following example:

 This coupon has M in the lower left corner and is for a specific size and quantity of HEB Pure Cane Sugar Soda.  In the following example you will see that this is a M coupon that is good on a variety of Brands and Sizes so read carefully.  With both of these coupons you cannot use any other coupons with them.

There are some M coupons that you CAN use other coupons with! Stay with me here! 

This policy has not changed.  In the following example you see a manufacturer’s coupon that says if you buy Hellmann’s Mayo you will get HEB croutons free.  The yellow coupon will attach to the HEB croutons so if you have a coupon for the Hellmann’s Mayo you can use it also. 

The new coupon policy NOW DOES allow the use of a MQ on the product you are paying for which is a nice change!

In the case of “Buy (1) Product X get 2nd Product X free” otherwise known as BOGO, coupons it’s definitely a “your mileage may vary” situation as to whether or not you can use a manufacturer’s coupon for the first product.  Many times the yellow coupon actually attaches to both products.  I do know some stores that do allow that and some that do not so try it at your own risk.  If there is a magic way to figure it out, I haven't found that magic yet!


Type B and S coupons are store issued coupons that can be combined with a manufacturer’s coupon for maximum savings.  The following is an example of a “B” coupon that can be used on a variety of brands and sizes.  So you can purchase a Nivea Lotion and use both the $1.50/1 HEB coupon and a $1/1 manufacturer’s coupon on the same item. 

It is clearly stated in the HEB Coupon policy found here that you can combine these.  I personally have not run into a manager that was not aware of this policy but have come across many cashiers who have no idea.  It’s a great idea to either have a printed copy of the policy with you or have the ability to quickly bring up the policy on your smart phone to show them if you have problems.

There will always be unique circumstances that arise that I may not have covered here but hopefully this will help you decipher the basics of the mysterious HEB yellow coupons!